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✌🏻 I’m a creative director and graphic designer focusing on brand & comms design.


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Freelance ︎
Get in touch  –– 213.804.6254



Social / Brand Design / Editorial Art Direction / CG Product Films / Campaign / Entertainment / Experiential / Print & Apparel / Motion Reel




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Brand Tags –– Click to view by brand.  Meta / UA / Jordan Brand / Apple / GoogleThe North Face

Looking for more work? Don’t hesitate to get in touch.


Los York > Under Armour 

Base Layer


A brand design system for UA’s sub-brand BaseLayer.

UA Team Sarah Taylor, Giselle Archibald
Creative Direction & Design Serge Kirsanov.
Account Director Rachael Einrich, Melina Osario Andrade
Producer Danielle Hafferty 
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk 

After we completed the first Under Armour Protect This House rebrand, UA came to us once again, this time to create a language based off of “PTH” but with it’s own identity.  Base Layer is UA’s product DNA, it’s where the company started. It’s what you wear under your uniform.

There’s two types, wear ColdGear when it’s cold and HeatGear when it’s hot. Red for Heat, Blue for Cold.  Please reach out for a complete look at the system. 



 
 




Mark

Falkon Content > Jordan Brand > The Ones

Sterling Shephard


A brand design system for UA’s sub-brand BaseLayer.

Photographer Anthony Blasko
Creative Director Serge Kirsanov.
Art Director Beatrice Thompson
 




 
 




Mark