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Hi! This design site features creative direction across:

1) Brand design 2) branded (social) content 3) experiential & 4) marketing campaigns.

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Los York > Dexton Deboree 

Unbanned: The Legend Of A.J.1

How to “Creative Direct” a Feature Film —Creative development and art direction for an entertainment property. 

Director and ECD Dexton Deboree 
Production Company Los York
Creative Director Serge Kirsanov 
Main Titles Director Shane “@Grif” Griffin

Post Producer Alex Triviado
Animation Art Directors Daniel Khlohn
Design and Art Direction Serge Kirsanov, John Qudoe Lee, Daniel Khlohn, Angela Wong.  
Producer Nick Thomas, Chad Cork

This is the true story of Air Jordan 1. The shoe that changed the world.

AJ1 was born amid unlikely circumstances, tapped a cultural nerve deep inside a generation and transcended sport to become a global phenomenon - on and off the court. This film looks beyond its iconic image and much deeper than its inherent connection to its namesake - the greatest basketball player of all time, to explore its role in giving birth to the multi-billion dollar sneaker culture, reshaping the game of basketball and influencing popular culture for over 3 decades.
I sat down with the director, Dex, and we started talking about a general idea of what this film wanted to feel like.

From there I created a treatment, with an outline for the main titles, which were to be their own short film, and the art direction for the film graphics which were an integral part of the story telling due to the lack of live action footage. 

Dex and I agreed that Shane Griffin would be the artist to create the main titles film. I then worked with designer John Quodoe Lee to develop the visual langauge. We did some early animation tests that set a motion system and an ownable language. Once we knew where we were going we brought it Daniel Khlohn to art direct the animation of the in-film graphics. 

From there, Dex looked towards the marketing of the film across the extremely loud sneaker & streetwear spaces. I helped with those efforts working on creative direction across social and OOH in partnerhsip with our IMM partners. 

Titles Director: Shane Griffin produced at Los York where we were both Creative Directors at the time. 

For the main titles, I pitched a short film entirely made in 3D that took us on a “Hero’s Journey.” The conceptual reason for this was to  personify the shoe as the protagonist of the film vs. Michael Jordan himself.  Go check out the titles sequence on Grif’s site, 

Press & OOH Billboard on Fairfax Ave. in Los Angeles marketing the tease of the film. 


Palden Weinreb


Artist monograph & photography.
Creative direction for NY based mixed-media sculptor Palden Weinreb’s solo show in London enititled Veiled Realms. 

Inspired and informed by Buddhist thought and motifs, the artist’s three-dimensional works explore the idea of existence, focusing especially on one of the core teachings of Buddhism: the conscious detachment from the illusions of the earthly realm and the escape from samsara (the repeating cycle of life and death).

Design & Photography
Serge Kirsanov

Rossi & Rossi (London, United Kingdom)