The North Face 

Gear Up HO19 

A visual nod to Cindy Sherman in this direction of a Live-Action Social Campaign. 
The North Face is no longer just an outdoor brand, they’re transitioning into streetwear as well. This campaign brought their 2018 F/W collections in from the wilderness, juxtaposing the elements to show off their newfound versatility. We shot photo and video behind 2 massive L.E.D. walls using a robot to control seamless camera movements.

Agency: ACE Content
Creative Director: Carlos Naude
Agency Art Director: Ren Toner
Director: Serge Kirsanov
Photographer: Emilio Sanchez
Animation & Previz: Byron Slaybaugh
Designers: Morten Kuhl, Mike Payne, Serge Kirsanov, Byron Slaybaugh
Tech Partner: VT PRO Design (L.E.D. Walls, Robot Arm)
Production Company: Los York
Account Director: Annalise Silciano
Project Manager: Max Simon
Strategist: Lauren Murphy