Los York > Media Arts Lab

iPhone Red


Director and ECD Shane Griffin
Agency Media Arts Lab
Production Company Los York
Technical Coordinator Ergin Kuke
Art Director  Serge Kirsanov 
CG Artists and Designers Kyle Robbin,
Carl Bogan, Grif, + many more

Producer Nick Thomas, Melina Osornio


I worked as an Art Director on this broadcast commercial for iPhone. I specifically focused on the rollerskaters on the roof top, the astronaut and the product reveal shots. 

Shot on the in studio, at Fox Studios and on location,  this was a really interesting spot to help create. Thank you to Grif and LY for the opportunity. 


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Watch Apple Let Your Red Out.           





Mark


Nike > Jordan Brand

Ultra.Fly 2 


Jordan Brand CD Jon Tudor + Nick Parkinson
Agency Los York
Creative Director Serge Kirsanov
Art Director Jordan Lyle
3D Sam Cividanis, Carl Bogan 
2D Animation: Aaron Knapp
Design Jordan Lyle 
Producer Nick Thomas 


The Ultra.Fly2 was reimagined as a new performance basketball shoe. Here’s the product launch film for social, digital, and retail product walls.




Nike > Jordan Brand

Fly 89


Jordan Brand CD Jon Tudor + Nick Parkinson
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D Sam Cividanis
Design Kenneth Robin
Sound Design Echo Lab
Editor Ryan Delk


Product superiority film for social, digital, and retail product walls.



Inspired by the Eclipse, distinguished through the AJIV. The Jordan Fly 89 is designed to offer lightweight comfort with a drop in lunar midsole. A modern classic simplified for today’s hustle.

Product superiority films are marketing motion assets that are used in concert with print assets photographed in studio. They aesthetically mimic the creative direction, which in this case was “black on white on white” and “high contrast” with art directed props that elicit the late eighties. The motion component needs to tell an additional story, incorporate sound and resolve in the print Key Visual. EchoLab did the sound focusing on late-80’s hip hop Roland 808’s.


Above are the practical visuals from the campaign. This give you an idea of how we build a unifying visual story across print and motion. Photography led by Jonathan Tudor and Unruh/Jones.

Nike>Jordan Brand

AJ XXXI Low


Product superiority films are marketing motion assets used in concert with static content in retail, on social and digital channels as elements of a product visual center and marketing campaign. 

Jordan Brand CD Brand Design Team
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D  Sam Cividanis
Compositor David Do
Design Serge Kirsanov
Sound Design Echo Lab
Editor Ryan Delk



Just like its predecessors, the Air Jordan XXXI was designed for on-court performance and off-court looks. Its lightweight, flexible upper is marked with heritage Air Jordan detailing for a style suited to the streets. In the latest version, a low-cut silhouette pushes its street appeal even further.


Nike>Jordan Brand

AJ XXXII

Product superiority shot practically with motion control and a robot arm.
Jordan Brand CD Brand Design Team
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D  Sam Cividanis
Compositor David Do
Design Serge Kirsanov
Sound Design Echo Lab
Editor Ryan Delk  
Producer Nick Thomas

The AJXXXII is the premiere performance shoe. Inspired by the Air Jordan II — the Italian-made, first-ever luxury basketball shoe — the Air Jordan XXXII represents the intersection where luxury craft meets modern innovation.