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Falkon > Nike>Jordan Brand

Seasonal Branded Content—Chicago

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Photo Art Director Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Turner Turner
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Chicago. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.

Los York > Under Armour 

Holiday 23

Photography direction and a design system for HO23. 

UA Team Nathan Grundhauser, Kara Bellax. 
Creative Direction & Design Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Einrich
Producer Danielle Hafferty 
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.  

We were tasked with this years holiday campaign. Soupt to nuts, concept, strategy, photo and design—Los York was both agency and production company.  

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Nike>Jordan Brand

Seasonal Branded Content—Toronto

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Director, Photo Editor Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Jourdan Kadow
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Toronto. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.

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Nike>Jordan Brand

Seasonal Branded Content — NYC

Creative direction for Jordan’s Fall Seasonal Shoot—shot in New York with Carlos Serrao and Monica May. 

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Creative Director,  Content Director, Photo Editor
Serge Kirsanov
Photographers Carlos Serrao & Monica May
Stylist Turner Turner
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin