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Google > Pixel 11

Captured on Pixel 

Photo creative and art direction for the global hardware launch. 

CoP Photo Lead and Art Director: Serge Kirsanov
Google Pixel ECD: Shane Millington 
Photo Team CD: Bernise Wong
Photographer: Joshua Kissi 
Stylist: Chino Castilla
Sr. Producer: Angela Lee 
Google Head of Production: Ashley Zohr

         

Campaign overview below:   
^{Photos: Joshua Kissi}

Captured on Pixel is the dedicated photography and film campaign shot entirely on the Google pixel camera. The goal is to show consumers what they can achieve with their camera, with a focus on specific camera features like 120x Zoom, Night Sight, Pro Stabilization.  It’s used on dot com, retail, social, and at the Made by Google event to prove out the capabilities and features of the new hardware.  

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Nike>Jordan Brand

Seasonal Branded Content—Toronto

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Director, Photo Editor Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Jourdan Kadow
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Toronto. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.

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Under Armour > GFS

Built For The Team  

Photography campaign from ceative development to photography.

UA Creative Director: Alex Bardoff 
Agency: Screen & Paper
Agency Creative Director: Serge Kirsanov
Photographer: Serge Kirsanov
Executive Producer: Kindly Productions
Producer: Jenn Kim & Ryan Holt
Strategist: Ty Harris
Off Body Photographer: Simon Mcdermott Johnson
UA Producer: Rebecca Pongetti


            Screen & Paper was tasked with stragegy, creative delvelopment, photography and design of the UA Collegiate campaign. We came up with the wrapper and an ultra clean look. Minimalist art direction was a requisite because the campaign lives across thousands of college campus locations alongside collegiate branding, for example Notre Dame or Duke, as well as the Under Armour ecosystem. 


Step 1: Built for the Team 

            Our first step was to figure out the wrapper, we came up with the line as a way to signal that Under Armour was designed for the team sports athlete.    

^{Below: Jon Lopez}


Below: Astound

           

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Step 2: Minimalist look and feel. 
     


             We partnered with production designer Greg Yaro to create a modular set of white blocks and white props to create a deep space that wasn’t intrusive, it receded into the background, allowing the geear, university branding, or UA graphics come through.