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Nike>Jordan Brand

Seasonal Branded Content—Toronto

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Director, Photo Editor Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Jourdan Kadow
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Toronto. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.

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Under Armour > GFS

Built For The Team  

Photography campaign from ceative development to photography.

UA Creative Director: Alex Bardoff 
Agency: Screen & Paper
Agency Creative Director: Serge Kirsanov
Photographer: Serge Kirsanov
Executive Producer: Kindly Productions
Producer: Jenn Kim & Ryan Holt
Strategist: Ty Harris
Off Body Photographer: Simon Mcdermott Johnson
UA Producer: Rebecca Pongetti


            Screen & Paper was tasked with stragegy, creative delvelopment, photography and design of the UA Collegiate campaign. We came up with the wrapper and an ultra clean look. Minimalist art direction was a requisite because the campaign lives across thousands of college campus locations alongside collegiate branding, for example Notre Dame or Duke, as well as the Under Armour ecosystem. 


Step 1: Built for the Team 

            Our first step was to figure out the wrapper, we came up with the line as a way to signal that Under Armour was designed for the team sports athlete.    

^{Below: Jon Lopez}


Below: Astound

           

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Step 2: Minimalist look and feel. 
     


             We partnered with production designer Greg Yaro to create a modular set of white blocks and white props to create a deep space that wasn’t intrusive, it receded into the background, allowing the geear, university branding, or UA graphics come through.  

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Nike>Jordan Brand

Seasonal Branded Content — NYC

Creative direction for Jordan’s Fall Seasonal Shoot—shot in New York with Carlos Serrao and Monica May. 

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Creative Director,  Content Director, Photo Editor
Serge Kirsanov
Photographers Carlos Serrao & Monica May
Stylist Turner Turner
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin