Apple Music > Superbowl Halftime Show ft.
Bad Bunny
A Cannes Lions, ADC, and D&AD award winning campaign including Film, OOH, Web, Product, Experiential, & Social.Apple Music Creative Leads: Siavosh Zabeti, JC Abruzzi, Serge Kirsanov
Apple Marcom LA GCDs: Naz Arandi, Chris Trumbull, Sean Murphy
Above: Campaign Case Study
Below: OOH
Apple Music > Superbowl Halftime Show ft.
Kendrick Lamar
A Cannes Lions award winning campaign including Film, OOH, Web, Product, Experiential, & Social.Apple Music Creative Leads: Siavosh Zabeti, JC Abruzzi, Philip Cronerud
Apple Music Sr. Art Director: Serge Kirsanov
Apple Marcom LA GCDs: Naz Arandi, Sean Murphy, Chris Trumbull
Above: Campaign Case Study
Below: OOH / Key Visual

Los York > Media Arts Lab
iPhone Red
Director and ECD Shane Griffin
Agency Media Arts Lab
Production Company Los York
Technical Coordinator Ergin Kuke
Art Director Serge Kirsanov
CG Artists and Designers Kyle Robbin,
Carl Bogan, Grif, + many more
Producer Nick Thomas, Melina Osornio
I worked as an Art Director on this broadcast commercial for iPhone. I specifically focused on the rollerskaters on the roof top, the astronaut and the product reveal shots.
Shot on the in studio, at Fox Studios and on location, this was a really interesting spot to help create. Thank you to Grif and LY for the opportunity.
Watch Apple Let Your Red Out.