Apple Podcasts > 20th Anniversary Key Visual & Apple Podcasts Rebrand
Apple
Podcasts
Creative direction for digital, OOH, print.
This project was initiated by creative director Philip Corenerud. After his departure from the team I took over the design leadership role and we designed it with the help of Brand New School. Parallel to the KV we also rebranded the Podcasts brand, please reach for more information and to see the work.
Creative Direction Philip Cronerud & Serge Kirsanov
General Creative Director
Sean Murphy
Art Directors
Goran Krstic, Ash Mendez, Jason Hogge
Apple Music >
Summer of Dance
Creative direction for social, motion, digital, OOH, print. Developed with Studio Dumbar.Please reach out for more information.
Creative Direction Philip Cronerud & Serge Kirsanov
General Creative Director Sean Murphy
Art Directors Goran Krstic, Ash Mendez, Chi Hong
Palden Weinreb > Artist monograph & photography.
Veiled
Realms
Creative direction for NY based mixed-media sculptor Palden Weinreb’s solo show in London enititled Veiled Realms.
Inspired and informed by Buddhist thought and motifs, the artist’s three-dimensional works explore the idea of existence, focusing especially on one of the core teachings of Buddhism: the conscious detachment from the illusions of the earthly realm and the escape from samsara (the repeating cycle of life and death).
Design & Photography
Serge Kirsanov
Publisher
Rossi & Rossi (London, United Kingdom)
Brand Design > Under Armour
Protect This House
A flexible and expressive design system for the Iconic shoe and apparel brand.
UA Alex Bardoff
ECD, CD, Strategist & Copy
Scott Hidinger, Serge Kirsanov, Graham Wesley Lewis.
Agency Los York
Producer Rachael Einrich, Melina Osario Andrade
Design & Animation Dorian Gourg, Matt Barretto, Radu Pose, Austin Welsley, Laura Pol, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Sasha Chertok.
Protect This House means we don’t just celebrate the win, we celebrates the messy, tireless, up-before-dawn process that goes into winning.
An attitude best summarized in two words, F*ck Perfect. It’s an affirmation of our commitment to protect the grind that goes into greatness, our spiritual and tonal North Star.
Protect This House
A flexible and expressive design system for the Iconic shoe and apparel brand.
UA Alex Bardoff
ECD, CD, Strategist & Copy
Scott Hidinger, Serge Kirsanov, Graham Wesley Lewis.
Agency Los York
Producer Rachael Einrich, Melina Osario Andrade
Design & Animation Dorian Gourg, Matt Barretto, Radu Pose, Austin Welsley, Laura Pol, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Sasha Chertok.
Protect This House means we don’t just celebrate the win, we celebrates the messy, tireless, up-before-dawn process that goes into winning.
An attitude best summarized in two words, F*ck Perfect. It’s an affirmation of our commitment to protect the grind that goes into greatness, our spiritual and tonal North Star.
If this design system visually represents the process of the team sport athlete, we must then further drill into what that process really means and what it looks like.
We break it down into 5 main pillars critical to team athlete success. These are Body, Mental Edge, Strategy, Technique and Theory. As we position each of these pillars in relation to the UA brand voice we see a few patterns emerge.
We’re using these 5 categories as a organizational system for our various design elements. The range of categorization assigns value to graphic elements from the gritty physicality of THE WORK, all the way to the planned, intentional, and polished elements of THE WIN.
We then combine these elements in ratios to create the desired effect.
(Above) Photo Voice Reference Images : by Director Travis Hanour.
Design System Elements
1. brutalist grid
2. color palette
3. typographic system
2. color palette
3. typographic system
4. court inspired line elements
5. a 3D logo system
6. stickers and
7. custom textures
5. a 3D logo system
6. stickers and
7. custom textures
These were developed to create a flexible and expressive design language capable of sustaining an extended length of time and a large volume of products expressed across a broad range of channels.
Motion System - parallel to defining the design system we started to explore what it looked like in motion, across organic and paid social as well as broadcast.
Falkon> Summer ‘23 Capsule Line
Falkon
Apparel Co.
Falkon Apparel is a sport and culture brand in Los Angeles, C.A. It specializes in streetwear and basketball. They ran a total of 18 pieces for this collection, here’s a few of selects.
Creative Director & Designer Serge Kirsanov
