Nike>Jordan Brand

UNITE Capsule

featuring Neymar Jr. 

Jordan Brand CD Desmond Marzette
Director Serge Kirsanov
Cinematography Leo Histin
Editor Josh Hegard
Color Rick Wilson

            

‘UNITE’ is Jordan Brand’s rallying cry for the Jumpman community. The campaign features cultural icons from fashion to music and of course sports. Past films have feautured NAS, Virgil Abloh, Kim Jones, Teyanna Taylor
I was fortunate enough to direct this film for Neymar Jr. shot in Paris with Jordan’s EMEA team.  At the end of the day, hard work is simply that, regardless of where you came from or what you’re dreaming to become. ‘Ney’ finds parallels between hip-hop, basketball, and soccer cultures – tying them together with the fundamentals of dreaming big and working harder than anyone else. As he explains how M.J. was his idol, his narrative comes full circle as he becomes the Michael Jordan of his generation. We shot on digital and 16mm film.