Los York > Under Armour
Holiday 23
Photography direction and a design system for HO23.
UA Team Nathan Grundhauser, Kara Bellax.
Creative Direction & Photographer: Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Ehrlich
Producer Danielle Hafferty
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.
Holiday 23
Photography direction and a design system for HO23.
UA Team Nathan Grundhauser, Kara Bellax.
Creative Direction & Photographer: Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Ehrlich
Producer Danielle Hafferty
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.
We were tasked with the 23/24 holiday campaign. Soup to nuts, concept, strategy, photo and design — Los York was both agency and production company on this one.Our creative plaftorm was a riff of the starter pack memes common on social. The idea was to show holiday looks as shoppable “packs” loved ones can get for their relatives during the Holiday season.
