Los York > Under Armour
Holiday 23
Photography direction and a design system for HO23.
UA Team Nathan Grundhauser, Kara Bellax.
Creative Direction & Design Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Einrich
Producer Danielle Hafferty
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.
Holiday 23
Photography direction and a design system for HO23.
UA Team Nathan Grundhauser, Kara Bellax.
Creative Direction & Design Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Einrich
Producer Danielle Hafferty
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.
We were tasked with this years holiday campaign. Soupt to nuts, concept, strategy, photo and design—Los York was both agency and production company.
