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Nike>Jordan Brand

Chicago Collaborator’s Collection

Jordan Brand and Eight Chicago Collaborators Unite for NBA All-Star 2020.

Jordan Brand Creative Director Derrick C. Lee
Content Agency Falkon
Agency CD, Live Action Director & Polaroids Serge Kirsanov
Photographer Nick Maggio
Agency AD, Design Adam Linden

             A digital, social, & OOH campaign featuring Virgil Abloh, Chance The Rapper’s Social Works, Lyrical Lemondade, Drew the Barber, Sheila Rasheed, SucceZZ, W.I.N.G.S., & Cody Hudson. 

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Inspired by the colors of Chicago’s 8 iconic train routes, the city’s top influencers offer signature collections that are right on track. The campaign serves as a canvas for the Chicago creative community to represent their neighborhoods through footwear and apparel as they reimagine what Jordan Brand’s ‘Unite’ rallying cry means to the city of Chicago.


We photographed and filmed each group of influencers on unique colors that tied them back to the city’s metro system as well as their custom apparel and shoe designs. We also took to the underground as we captured each group in the Chicago subway. 
           
The content rolled out across all channels and was featured across both Nike (SNKRS app) and Jordan brand platforms. The campaign celebrated Chicago in the sneaker community as it prefaced and was integrated into a very special NBA All Star Weekend 2020 which was also held in Chicago for the first time in decades.

As the agency, we deliver a “Visual Center” for the brand to distribute to it’s partners, vendors, and other agencies. It serves as an incredibly detailed style guide about how and which assets should be used.

Photos by Nick Maggio. 
Live-action director Serge Kirsanov.

           
We shot polaroids of every influencer and asked them to sign each one, this brought about authentic supportive content aligned with the mixed media approach of the ‘Unite’ brand voice. 

The SNKRS team picked up the content for their app. Featurettes on each influencer were edited to create context for each drop. If you’re viewing this on mobile, and have the SNKRS app check out the feed here.

Los York > Under Armour 

Holiday 23

Photography direction and a design system for HO23. 

UA Team Nathan Grundhauser, Kara Bellax. 
Creative Direction & Design Serge Kirsanov.
Copy: Cori Roberts
ACD: Laura Pol
Account Director Rachael Einrich
Producer Danielle Hafferty 
Design & Animation Dorian Gourg, Radu Pose, Serge Kirsanov, Ha Eun Chang, Greg Fisk, Laura V, Fifi.  

We were tasked with this years holiday campaign. Soupt to nuts, concept, strategy, photo and design—Los York was both agency and production company.  

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Nike>Jordan Brand

Seasonal Branded Content—Toronto

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Director, Photo Editor Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Jourdan Kadow
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Toronto. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.

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Nike>Jordan Brand

Seasonal Branded Content — NYC

Creative direction for Jordan’s Fall Seasonal Shoot—shot in New York with Carlos Serrao and Monica May. 

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Creative Director,  Content Director, Photo Editor
Serge Kirsanov
Photographers Carlos Serrao & Monica May
Stylist Turner Turner
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin