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Nike > Jordan Brand

Ultra.Fly 2 

Jordan Brand CD Jon Tudor + Nick Parkinson
Agency Los York
Creative Director Serge Kirsanov
Art Director Jordan Lyle
3D Sam Cividanis, Carl Bogan 
2D Animation: Aaron Knapp
Design Jordan Lyle 
Producer Nick Thomas 


The Ultra.Fly2 was reimagined as a new performance basketball shoe. Here’s the product launch film for social, digital, and retail product walls.