Nike>Jordan Brand

FA19 23E Modern 

I directed a campaign film for the Fall 19 23 Engineered Modern Collection for Jordan’s digital and social channels. 

Although below is a sizzle film, in reality the programming spanned a few weeks as each artist or piece was highlighted.

Photographer Jacob Sutton captured stills on a skyscraper rooftop in mid-town Manhattan while the motion team captured footage using a swinging crane. A custom platform was built with a lightbox floor to give the look a more tech edge. The campaign features Shameik Moore, Karrueche, Nigel Sylvester, Les Twins, Neymar Jr., and musician Quin. 

Jordan Brand Creatives
Rebecah Parker, Chris Barclay
Photographer Jacob Sutton
Director Serge Kirsanov
Editor Zak Kinzinger
DP Sterling Adgate
Porduction Designer James Lear
Stylist Simon Rasmussen

Above campaign visuals by Jacob Sutton.