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Nike>Jordan Brand

Seasonal Branded Content—Toronto

Jordan Brand Creative Director Desmond Marzette
Content Agency Falkon
Agency CD,  Director, Photo Editor Serge Kirsanov
Photo Art Director Beatrice Thompson
Photographers Carlos Serrao & Monica May
Stylist Jourdan Kadow
Producers Matias Letelier, AJ Martinez, Cosmo Wolski
Producers Martha Smith, Sara Robin

Here’s a selection of photographs we shot together for Jordan’s seasonal campaigns in Toronto. The scale of these shoots is impressive, up to 30 individual products, styled in multiple ways, are captured over the course of several days with 3 photography units and a splinter video team. The assets need to satisfy all digital needs of the brand for the entire season with the exception of shoe and apparel drops.