Nike>Jordan Brand


Product superiority shot practically with motion control and a robot arm.

Jordan Brand CD Brand Design Team
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D  Sam Cividanis
Compositor David Do
Design Serge Kirsanov
Sound Design Echo Lab
Editor Ryan Delk

Just like its predecessors, the Air Jordan XXXI was designed for on-court performance and off-court looks. Its lightweight, flexible upper is marked with heritage Air Jordan detailing for a style suited to the streets. In the latest version, a low-cut silhouette pushes its street appeal even further.