Nike>Jordan Brand
AJ XXXI Low
Product superiority films are marketing motion assets used in concert with static content in retail, on social and digital channels as elements of a product visual center and marketing campaign.
Jordan Brand CD Brand Design Team
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D Sam Cividanis
Compositor David Do
Design Serge Kirsanov
Sound Design Echo Lab
Editor Ryan Delk
Just like its predecessors, the Air Jordan XXXI was designed for on-court performance and off-court looks. Its lightweight, flexible upper is marked with heritage Air Jordan detailing for a style suited to the streets. In the latest version, a low-cut silhouette pushes its street appeal even further.
![](https://freight.cargo.site/t/original/i/8edc32d46a3e3b6026023a8123c93367a84d30f8fd2c1d41d2dc4cda4f5b82ba/AJXXXI_LOW01_web.png)
![](https://freight.cargo.site/t/original/i/a62ed7c7149cfdbaec8e27ca3fb1edb5fac38e66cc2b275c685376ba4ab6f36b/AJXXXI_LOW03_web.png)
![](https://freight.cargo.site/t/original/i/54a6a8fed8993343a5e96eac26e3ab3294d575ed4471d9aab5b80d1c508f7424/aj31low.png)