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Nike>Jordan Brand

AJ XXXI Low

Product superiority films are marketing motion assets used in concert with static content in retail, on social and digital channels as elements of a product visual center and marketing campaign. 

Jordan Brand CD Brand Design Team
Agency Los York
Creative Director Serge Kirsanov
Art Director + 3D  Sam Cividanis
Compositor David Do
Design Serge Kirsanov
Sound Design Echo Lab
Editor Ryan Delk

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Just like its predecessors, the Air Jordan XXXI was designed for on-court performance and off-court looks. Its lightweight, flexible upper is marked with heritage Air Jordan detailing for a style suited to the streets. In the latest version, a low-cut silhouette pushes its street appeal even further.