![](https://freight.cargo.site/t/original/i/0ffba894b86567699c7a6b03faa8cd081cfd7e9c3c74ffc99f2e1252cde6f9ee/Screen-Shot-2020-03-25-at-5.31.46-PM.png)
![](https://freight.cargo.site/t/original/i/04d83fc1d4a698d265b10f50b864c189e0e0ded98fadf524ebeeab1ecedaa76b/tnf_1.png)
![](https://freight.cargo.site/t/original/i/1d771be9c842a7197be38e0e033da4c9ec3c47ba622c77509adddcd361b53a75/Screen-Shot-2020-03-25-at-5.32.06-PM.png)
The North Face
Gear Up HO19
A visual nod to Cindy Sherman in this direction of a Live-Action Social Campaign.The North Face is no longer just an outdoor brand, they’re transitioning into streetwear as well. This campaign brought their 2018 F/W collections in from the wilderness, juxtaposing the elements to show off their newfound versatility. We shot photo and video behind 2 massive L.E.D. walls using a robot to control seamless camera movements.
Agency: ACE Content
Creative Director: Carlos Naude
Agency Art Director: Ren Toner
Director: Serge Kirsanov
Photographer: Emilio Sanchez
Animation & Previz: Byron Slaybaugh
Designers: Morten Kuhl, Mike Payne, Serge Kirsanov, Byron Slaybaugh
Tech Partner: VT PRO Design (L.E.D. Walls, Robot Arm)
Production Company: Los York
Account Director: Annalise Silciano
Project Manager: Max Simon
Strategist: Lauren Murphy
![](https://freight.cargo.site/t/original/i/062b27eadb59a622d4ecd4e2c8272e481d5e547154ebc056586d60907880a88c/180808-Gear-Up-North-Face0348_V2_RGB.jpg)